Call of Duty: Vanguard reaches nearly 10 million with video - but is that okay?
Call of Duty (in Spanish: «The call of duty») is a series of video games of first-person shooting, of a warlike style, initially developed by Infinity Ward, Treyarch, Sledgehammer Games and in a lower proportion Raven Software and distributed by Activision. The franchise began for personal computer and subsequently expanding towards video consoles of sixth and seventh generation, both from desktop and portable, thus reaching several games derived gradually with the main series. The series initially was set in World War II, relating characters and combats that occurred during this warlike conflict. This was changing to the present, where arguments happen in contemporary and fictitious environments, as you can see in Call of Duty: Black Ops and Call of Duty: Black Ops Cold War, in the Cold War, as seen in Call of Duty : Modern Warfare, Call of Duty: Modern Warfare 2 and Call of Duty: Modern Warfare 3 in the Third World War, and in the technological futures in Call of Duty: Black Ops 2, Call of Duty: Advanced Warfare, Call of Duty: Black Ops 3, Call of Duty: Infinite Warfare and Call of Duty: Black Ops 4. From Call of Duty 4: Modern Warfare to Call of Duty: Advanced Warfare The DLCs of the different deliveries were launched with a few months of advancement on platforms Xbox 360 and Xbox One. From Black Ops 3 until Black Ops 4 began to launch first at PlayStation 4. Finally from the 2019 Reboot of Modern Warfare, the DLCs began to be launched free at the same time on all platforms with the consoles PlayStation 4 and PlayStation 5 Received Endo other exclusive benefits as modes or experience events. The saga has enjoyed a great commercial and critical success which today. [1]
Activision Blizzard is a coup for your new ShooterCall of Duty: Vanguard (PC, PS4, PS5, Xbox One, Xbox Series X) succeeded. A YouTube video, which is to promote the shooter, reaches nearly 10 million views on YouTube. But there are also critical voice among the comments, whether the video is still the good taste or whether a real war here is too commercialized and staged.
What is that for a video?
The video is called Vanguards of Photography - WWII Like Never Lakes Before - Call of Duty. Vanguard The video appeared on 21.10.2021 and has 9.95 million views. There was a hitherto 7730 Likes and 1147 dislikes. In the video Professional War Photographers rate the authenticity of the graph of Cod Vanguard. They praise the game: It makes the dream of many journalists true to photograph World War II. Through a special technique, you give them the opportunity to experience COD Vanguard as if they were there; You let you shoot pictures.
Which war do you want to have photographed?
This is the idea of videos: In the video you introduce professional war photographers who have reported military conflicts in conflict areas such as Iraq, Afghanistan, Syria, Lebanon or Jordan.
These journalists are asked in which war they would like to shot photos. One is in agreement: World War II. With COD Vanguard this should now be possible. Over a virtual camera, photographers should gain access to the Game engine and shoot photos as if they were in World War II.
You can see how the photographers are fascinating through a kind of holo-deck, bend each other, seek special perspectives and shoot photos.
This should be the message of the video : Activision Blizzard wants to make it clear with the video:
Your Call of Duty: Vanguard gives authentic insights into conflicts - it stops looking through experienced eyes Call of Duty: Vanguard is really impressive and supplies breathtaking pictures of a military conflict and its different locations Call of Duty: Vanguard offers a new, unique experience - so you never saw war before
New Level of tastelessness
What is controversial? The video clearly emphasizes the force and fascination of an actual war in which millions of people died. For some, it looks like this bombastic staging also violent and war, one commercializes so history and fate.
The US-side PC Gamer says the video, with him the marketing would have achieved a new level of tastelessness . Especially at the formulation The epic intimacy of World War II is both disturbed at the magazine. It is said that the video is dramatic and overrypring like any cod trailer .
It also means Activision auctioned photos from the video to support US veterans. This is a clever train to protect against allegations, marketing is too crass.
In the YouTube comments, cynical or ironic comments are found, which receive a lot of approval:
Imagine the producers also start to fire real weapons so you get the full immersion!
This is war! This is genuine type in a pink hare costumes covered with G-fuel stickers, runs through the area at superhuman speed and wears a MG-42. Soldiers in WW2: Trials strained not to die - the photographer: Hahaha, the camera makes click-click
But these are only relatively few voices, most comments on YouTube are positive. They praise the good graphics of the game. The idea that advertising could be tasteless is just a few.
Many praise the graphics of the video. They are pleased that COD Vanguard s focus appears more strongly on the singleplayer campaign than on the multiplayer and zombie mode.
That s behind it: It is always a balancing balancing and authenticity if you are war.
Films like The Soldier James Ryan rays a morbue fascination at the dimensions of the war, celebration attacks on positions, explosions, bombing, heroic sacrificial deeds and the courage of the soldiers. But they also show the horrors of the war, the suffering of the individual.
Most viewers and computer games reject it well to see these works as something else, because as entertainment products. You do not want to get the fun and the fascination of the fascination.
In purely sober, Activision Blizzard has succeeded with the video a real PR coup, which shows that you give your target group what they want, and that s a spectacle.
At Call of Duty: Modern Warfare were the protests in front of the release:
Russian Twitch Streamer Breaks Cod: Modern Warfare - from Protest
Comments
Post a Comment